The coveted “Made in Italy” label exudes an air of excellence, creativity and craftsmanship. In fact, Many French, British and American luxury brands such as Chanel, Dior, Balmain and Ralph Lauren’s mainline, rely on Italian craft factories to produce parts of their apparel and accessories, making Italy a fashion-focused country.

Now South Africans can get their hands on their very own piece of “Made in Italy” merchandise, with a brand that has passed all tests of quality, style and fashion standards… U/R Italian.

Fashion has always been an important part of the country’s cultural life and society, and Italians are well-known for their attention of dressing up well. Milan in Italy was even dubbed the fashion capital of the world.

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