Our Designers
UR Italian

The Story of U/R Italian

Although the U/R Italian label was founded in 2018, it has a much longer history. The founders and creative directors, Ulrike and Romano, have been working together successfully in the fashion business for more than 10 years. Romano has been in the fashion industry for more than 30 years, while Ulrike is a fashion designer and entrepreneur. They decided to bring their lively and bold brand to South African shores. Ulrike describes herself lucky, having

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Our Designers
UR Italian

Why “Made In Italy” Matters

The coveted “Made in Italy” label exudes an air of excellence, creativity and craftsmanship. In fact, Many French, British and American luxury brands such as Chanel, Dior, Balmain and Ralph Lauren’s mainline, rely on Italian craft factories to produce parts of their apparel and accessories, making Italy a fashion-focused country. Fashion has always been an important part of the country’s cultural life and society, and Italians are well-known for their attention of dressing up well.

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