Founded in Italty, rooted in the world
U/R ITALIAN - LUXURIOUS PRêT-à-PORTER FASHION MADE IN ITALY.
U/R ITALIAN was founded and inspired by rich cultural diversity.
Founded in 2018 the brand is growing thanks to its timeless, elegant, unique collections of clothing and accessories embodying an immediately recognizable aesthetic, and pristine attention to detail that delivers vitality and the highest standards.
The founders and creative directors of the label, Ulrike Bollmann & Ramone Taliani, boast over 20 years of experience and expertise in the fashion industry. They are happy cosmopolitans based in Italy, with head offices in Germany and South Africa.
Both Ulrike and Ramone express a deep love and appreciation for fashion and have been devoting their time and efforts to this business for many years, creating the perfect brand image that has successfully launched internationally.
U/R IS CELEBRATING DIFFERENCES AND PRIORITIZING TOGETHERNESS THROUGH BOLD, VIBRANT AND UNCOMPLICATED DESIGNS
U = Ulrike (fashion designer) and R = Romano (businessman) = the label stands for the union of their strengths and passions.
“Quintessential and Timeless Pieces” are two words that describe U/R Italian brand.
Comfortable and uncomplicated with a stylish sensibility for the modern woman.
PRODUCE LESS, BUT EXCLUSIVE.
Each article in our collections is produced in a small number thus we guarantee the uniqueness of each piece and can promise our customers that they get only exclusive fashion items.
“Our Customers should feel and become a little Italian when wearing our fashion – that means that every piece from our collections stands for quality, creativity, elegance, and stands for THE WORLD’S MOST IMPORTANT COUNTRY of fashion. We love the idea to create this community of “Italians” all over the world and feel like ambassadors of this idea.” – Ulrike Bollmann
U/R Italian - now South Africans can get their hands on their very own piece of “Made in Italy” Boutique Fashion.
Italian fashion that every fashionista needs… Italian fashion is easily linked to the most generalized concept of “Made in Italy”, a merchandise expression that exudes the excellence of creativity and craftsmanship. Many French, British and American luxury brands (such as Chanel, Dior, Balmain and the main line of Ralph Lauren) rely on Italian craft factories to produce parts of their apparel and accessories, making Italy a fashion-focused country.
Fashion has always been an important part of the country’s cultural life and society, and Italians are well-known for their attention of dressing-up well, which is why Milan was dubbed the fashion capital of the world.
Now South Africans can get their hands on their very own piece of “Made in Italy” merchandise, with a brand that has passed all tests of quality, style and fashion-standards… U/R Italian.
U/R Italian offers unique & exclusive collections of accessories, handbags, shoes, and belt designs which come directly from their factory in Italy, straight to South Africa for South Africans.
The brand U/R Italian was founded in 2018 but has a much longer history – with the owners, Ulrike and Romano, who have been working together successfully in the fashion business for more than 10 years. Romano has been in the fashion industry for more than 30 years.
Ulrike Bollmann is a fashion designer and entrepreneur and together with her partner Romano, they decided to bring this lively and bold brand to South African shores.
She describes her job as being “lucky to have one of the most beautiful jobs in the world: I create my own products, manufacture them and sell them to individuals who love and appreciate fashion. Nothing is more beautiful and satisfying than seeing a happy, well-dressed customer in my creations.”
Together, Ulrike and Romano have extensive experience in designing & manufacturing Italian goods, allowing them to offer the South African market unique & exclusive collections. They produce only a handful of each item which means their clothing is exclusive to the buyer.
So what exactly does their unique name stand for? A clever play on words which holds more than one meaning.
“It stands for the first names of the founders and the most important pillars of the label: Ulrike & Romano. We like that these letters mean U = you, R = Are, in English, because combined with Italian that’s exactly what we want to express. We want our customers to feel and become a little “Italian” when wearing our fashion – that means that every piece from our collections is really Italian and so stands for quality, creativity, elegance. It stands for THE WORLD’S MOST IMPORTANT COUNTRY of fashion. We love the idea of creating this community of “Italians” all over the world and feel like ambassadors of this idea.” Ulrike tells us.
The U/R Italian Boutique brand currently has two stores in South Africa – situated in Port Elizabeth (Walmer Park Shopping Centre and Summerstrand Village Shopping Centre) and they are looking to expand the brand reach to JHB, Cape Town and Pretoria within the next 2 years.
“For me, fashion is not just ‘business with clothing’ – for me, fashion is everything around me: the way we live, what ideas we have, what we see, how we see others, it is the most intense lived form of art. It is the interpretation of the world around us expressed in clothing. It is also the only true direct way for all people to express themselves.” says Ulrike Bollmann.
When it comes to their designs and collections, they describe them as their own personal interpretation of global trends in fashion, technology, science, art, and society. Specifically, they explain that with each new collection it will allow customers to make a fashion statement from its individual and creative point of view! They believe that through their designs, that their customers will always be “interesting, elegant and true trendsetters.”
But what’s even more exciting is that this brand not only allows them to showcase their own designs, but furthermore, allows them to be introduced to other European designers through their fun and strategic collaborations. A good example was a recent collaboration with Drapenn. Presenting inspiring works of emerging artists, through clothing that is sustainable; limited in numbers; handmade and contains a ‘Green Policy’ by containing recycled fibers and a mindset of putting the earth first. Drapenn’s goal is to gather drawings by artists all over the world and re-imagine them in products and contexts, likewise, creating original stories intended to stimulate the imagination. Their aim is to help talented artists establish themselves in a world where technology, with all its pros and cons, has overtaken hand drawings. Through the collaboration, U/R Italian is giving them a local audience to showcase their work.
At U/R Italian, they believe that there is no such thing as the perfect consumer and that all customers who love Italian fashion and quality clothing are very important.
“One of our highly esteemed colleagues, Miuccia Prada, once said: “What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.” Individuals that take pride in what they wear and what they look like should try our products and surround themselves with a touch of specialty, exclusivity, and innovation.” Ulrike adds.